2020 Winner

CASE SUMMARY

Taxi recognized that it’s not always easy being a junior employee when all the press seems to care about how fast cannabis is booming and which chains are serving the Beyond Meat burger. Introducing “Strategy Jr.,” a magazine for junior talent that hits on the matters this segment actually cares about. Created for strategy’s Agency of the Year gala, the video satirically promotes the agency’s fictitious pub by highlighting the types of stories one might find inside it (complete with samples of made-up covers). Articles range from “The top ten agency bathrooms to cry in” and “Leaving at 5:30: Why it isn’t for you.” And in case the irony wasn’t spelled out enough, there’s the promise of a “Random award show coming soon!”

Credits

Name: Alexis Bronstorph,
Title: Executive Creative Director
Organization: TAXI

Name: Kelsey Horne
Title: Executive Creative Director
Organization: TAXI

Name: Dan Cantelon
Title: Associate Creative Director
Organization: TAXI

Name: Marc Levesque
Title: Associate Creative Director
Organization: TAXI

Name: Carmen Fenech
Title: Art Director
Organization: TAXI

Name: Ronen Goldfarb
Title: Copywriter
Organization: TAXI

Name: Anna Vershinina
Title: Editor
Organization: TAXI